From Simple Staple to Superfood: Jaisal Organic Launches "Jaisal Premium" – The Finest Indian Basmati Rice

Jodhpur, December 23, 2025 (pressrelease.in) — Jaisal Organic (a unit of Rice Little India Pvt. Ltd.), a Government of India recognized "Two Star Export House", announced the global expansion of its flagship product, Jaisal Premium Basmati Rice. This launch marks a strategic shift in the company’s vision: transforming rice from a mere dietary staple into a "Superfood" experience that nourishes the modern lifestyle.

In an era where consumers ask, "Where does my food come from?" rather than just "What is for dinner?", Jaisal Premium answers with unmatched transparency and purity. Sourced from the foothills of the Himalayas and aged for a minimum of two years, this Extra Long Grain Basmati is celebrated for elongating up to 24mm upon cooking, delivering a fluffiness and aroma that defines the true essence of Indian tradition.

“The Indian thali is evolving, and so are we,” said Vikas Garg, Managing Director of Jaisal Organic. “We don’t just sell rice; we deliver a promise of purity. With Jaisal Premium, we are bringing the 'Essence of Every Home' to over 165 countries, ensuring that families don’t just eat but nourish themselves with confidence.”

Key Features of Jaisal Premium Basmati:

● Aged to Perfection: Naturally aged for 24 months to ensure superior non-sticky texture and rich aroma.

● Purity Verified: Processed in world-class milling facilities with ISO 9001:2015, ISO 22000:2018, HACCP, and BRCGS certifications, ensuring zero contamination.

● Nutritional Integrity: Part of Jaisal’s broader "Superfood" vision, which also includes Black Pearl (antioxidant-rich) and Red Ruby (digestive support) rice varieties.

● Global Trust: Already trusted in thousands of kitchens across Europe, the Middle East, and the Americas.

As the company continues to expand its footprint beyond traditional markets, Jaisal Premium stands as a testament to the legacy of the "Rise-Wise Brothers", Vikas and Anshul Garg, who founded the company two decades ago with a vision to serve the world’s finest quality grain.

Availability:

Jaisal Premium Basmati Rice is now available for purchase globally. Retail customers can order online via Amazon, Flipkart, JioMart, and Blinkit, as well as directly through the company's official website. For bulk export and wholesale inquiries, please visit www.jaisal.co.in

About Jaisal Organic:

Jaisal Organic, part of the Anvi Natural Organics Group, is a premier processor and exporter of organic food products. With a milling capacity of 60,000 MT annually and a presence in 165+ countries, the company is dedicated to sustainable farming and delivering "The Essence of Every Home".

Email: care@jaisal.com

Phone: +91 79968 79968

Website: www.jaisal.co.in